Remember when you were a kid and you checked books out at the library? If you were anything like me, you probably enjoyed the books with pictures more than the books without. I don’t know about you, but I’m still that kid (just a little bit taller)! I know I’m not alone because we live in a very visual society, with a camera and the internet in everyone’s pocket. Human communication is largely nonverbal, and photos have become a universal language, connecting users all over the world. This same concept can be applied to your online marketing once you realize why pictures are important.
With all of the changes and updates happening in the online world, you may feel like you’re having a hard time amping up your content to gather readers or convincing people to hit that “Share” button. But sometimes sprucing up your content can be as easy as adding a simple graphic or photo to help get your point across to your readers or keep their interest.
You may be asking, “Why are pictures important?” That’s what the next image is for! Adding images to your blog and social media posts can be one of the most beneficial things you can do. Let’s take a look at some quick facts about why pictures are so important:
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So why else are pictures important to online marketing? Aside from aiding in capturing audience attention and breaking up your content to appear more interesting, according to Content+ articles containing images get 94% more views. But if that’s not enough for you, images are also important for helping with SEO (Search Engine Optimization).
You may not realize it, but images can generate their own traffic from image-based search results. Chances are, you’ve used the “Web” tab to search on Google. But plenty of times, people search via Google “Images”. Simple things such as giving your photo a title and description when you upload it to your website can help Google index your photo appropriately. Is it a picture of a “team-building exercise?” Describing your photo can help people find it online. Be sure to title the image file with a keyword or two and add a catchy caption.
Not only can images create a trail of breadcrumbs directly to your online gingerbread house, but they’re shareable on social media and other websites as well. According to Citrix, 63% of content on social media is images, meaning that pictures have become an important, if not crucial, part of online marketing.
Sharing your own photo on a social media website such as Facebook or Twitter with a link to your article or website is a neat trick to help your photos go viral and promote your blog or website at the same time.
To help get you started down the yellow brick road to photo optimization, be sure to follow these do’s and don’ts for using photos in online marketing:
To help you get started on your path to image creation, I’ve included some of my favorite resources:
Canva.com is a great tool for creating images and graphics from scratch. It’s free and easy to use, featuring a simple drag-and-drop system. You can upload your own photos or select from their library.
If you’re looking for free stock photos, websites like PicJumbo.com or Flickr’s Creative Commons offer tons of free photos. Make sure to check the licenses or credit the photographer if you use them. Don’t forget, it’s never okay to use someone’s work without permission!
Images have become an integral part of our society and they should be an equally important part of your online marketing strategy! Make sure you appeal to all the kids in the library by using eye-catching photography and creative graphics in your blogs, websites, and social media posts. Now that you’re armed with some handy do’s and don’ts for using images, you’re one step closer to taking over the world of online marketing.
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